Some of our brand vendors implement a MAP policy when we purchase their branded clothing. Here is what that policy stands for and means:
A Minimum Advertised Price (MAP) policy is a unilateral guideline set by a manufacturer establishing the lowest price a retailer can advertise for a product. It protects brand value, prevents price wars, and maintains consistent, premium positioning across channels (e.g., Amazon, websites). Crucially, it dictates advertised prices, not the final, in-store, or in-cart selling price.
What this means for us at The Wild Clothing Company is this:
When we offer just the blank item of a brand, this means nothing on it but there logo. There is a manufacturer suggested retail price (MSRP) that we cannot go above and a Minimum Advertised Price (MAP) we cannot go below.
For example; if we purchase a Fleece Mission Pro Full Zip from DRI DUCK and we choose not to add a design/wording the most we can charge for a size Small up to 2XL is $106.99 and the least we can charge is $87.99.
If we add a design on the front or back or say a word down the sleeve, we ARE allowed to adjust the price of the item based on material and time used to alter it. In this case, going above the $106.99 MSRP price point is ok as long as we can provide information (when requested by clothing manufacturer) to justify the increase.
Each clothing brand has the right to change the MAP policy pricing list at anytime. So when a new pricing list is released, we have to adjust our pricing as well.
